RACC Start

The Brief
Create TikTok-first content that feels organic and relatable, while being strong enough to run as paid media, highlighting the driving school's impressive 96% pass rate in theory within the first two weeks.

The Idea
What if passing your theory test was like a situationship that ends before it even begins? Two motorbikes chat in a Gen Z tone about how students come in, pass quickly and leave just as fast. Using relationship humour and TikTok-native storytelling, we turned the school's high pass rate into a playful, unexpected conversation.