Storytime Labs Case Study
Storytime Labs is a digital platform that celebrates culture and celebrity moments by curating the most iconic, emotional, and entertaining clips from celebrity interviews. The goal is to surface the moments that make people feel connected to their favourite public figures and deliver them in a format built for social audiences.
managing the socials
As the social media manager and editor for Storytime Labs, I was responsible for the full content pipeline. This included curating clips, editing them with the Storytime Labs branding, writing platform-specific captions, and scheduling content across TikTok, YouTube, and Instagram. Every piece of content followed brand guidelines and was designed to feel consistent, recognisable, and culturally aware.
content creation
I helped shape the visual tone of the account and made sure every video felt platform native. This included editing subtitles, choosing viral hooks, and making each clip feel familiar but fresh. The account has grown to over 30 million views and more than 30 thousand followers across platforms, all through organic reach.
Storytime Labs continues to grow as a go-to destination for cultural clips that connect with audiences.